Privacy Policy

Last updated: 10 November 2026

DREAMAX Co., Ltd. (株式会社ドリマックス), operator of DREAMAX Rent-a-Car, is committed to protecting the privacy of our customers. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

We collect the following categories of personal information:

Account Information (Google or Apple Sign-in)

When you sign in with Google or Apple, we receive your name, your email address and, from Google, your profile photo. If you hide your email address with Apple, we receive Apple's relay address instead. We do not receive your password. If you book without signing in, we create a guest account and keep the email address you enter.

Driver Details

To process your rental booking, we collect each driver's name, date of birth and address, passport number, driving licence number, and the issuing country of those documents. You may also upload photos of your passport, driving licence, and International Driving Permit (IDP) or licence translation.

Contact Preferences

You may optionally provide a WhatsApp number and/or LINE ID so that we can communicate with you about your booking.

Booking Records

We store records of your bookings, including dates, rental amounts, deposit amounts, and booking status, in our secure database.

Payment Information

Payments are processed entirely by Stripe. We do not store your card number, CVV, or other sensitive payment credentials on our servers. We retain only the Stripe payment intent reference and transaction status. So that the security deposit and any later charges can be collected, your card is saved at Stripe as part of a Stripe customer record.

The DREAMAX App and Route Planner

  • Your location: used only if you allow location access. The "My location" button shows where you are on the map, and "Tonight" uses your position to suggest places to stay nearby. If you choose "My location" as the start of a trip, your position, rounded to about 100 metres, becomes the start of your trip; if you then save the trip, that rounded point is saved with it. We do not record your location in the background.
  • Route calculation: to draw a route, the map sends the coordinates of the route's points, which can include your current position, to DREAMAX's own route-calculation server, which DREAMAX operates on Google Cloud in Tokyo, Japan. The coordinates are used only to calculate the route. Your name and account are not sent with them. The request logs of our servers and of the route server itself contain these coordinates and are kept for 30 days, then deleted automatically.
  • Trips and places: trips you save (stops, routes and places you add, such as your hotel), your saved and visited places, place requests, and reports or photos you send us. When you save a trip, it may be shown to other users without your name, as explained when you save.
  • Booking reminders: if you turn them on, we keep your device's notification token, device type, language and the bookings it is for.
  • Abuse protection: when you use the AI assistant, Firebase App Check (Apple App Attest on iPhone, Google Play Integrity on Android, Google reCAPTCHA Enterprise on the website) confirms that the request comes from a genuine app or browser.
  • Usage records: in the route planner, the pages and features you use, with a random session ID (and your account ID if you are signed in). If you accept analytics cookies, the rental site keeps a booking-step log that our staff use to help with a booking.
  • Vehicle location: our vehicles carry GPS devices. During your rental, the vehicle's location and speed are sent to us. The purposes, the 7-year retention and the limits on sharing are set out in Article 34-2 of our Rental Terms. Location data used for route information is first aggregated so that no individual can be identified.
  • Offers by email: if you have booked with us before, or asked for offers, we may email you offers such as a discount code after your trip. Each email has a one-click unsubscribe link.

2. How We Use Your Information

  • To process and manage your car rental reservation
  • To verify your identity and driving eligibility
  • To communicate with you about your booking (confirmation, reminders, changes)
  • To process payments and security deposits via Stripe
  • To comply with Japanese legal requirements applicable to car rental operators
  • To plan, save and share trips in the route planner, and to send the booking reminders you turn on
  • To keep our vehicles secure and handle accidents and incidents using vehicle GPS (Rental Terms Article 34-2)
  • To prevent fraud and abuse, including checking that requests to the AI assistant come from a genuine app or browser
  • To email offers to past customers and to people who asked for them (you can unsubscribe at any time)
  • To improve our service through pseudonymous usage analytics (no name or email address)
  • To measure and improve our advertising on Facebook and Instagram (only if you choose "Accept all" in the cookie banner)
  • To handle disputes, insurance claims, or traffic violation notices
  • We do not sell, rent, or trade your personal information to third parties for marketing purposes.

    Booking reminders: If you begin a booking but don't complete it, we may email a reminder to your account address to help you finish. These contain no promotional offers and include a one-click unsubscribe link. Transactional emails (confirmation, cancellation, refund) are operational and are not affected by unsubscribing.

3. Third-Party Services

We rely on the following third-party service providers. Each has its own privacy policy:

ProviderPurpose
Firebase / Google CloudAuthentication, database (Firestore), file storage, app notifications (Firebase Cloud Messaging) and abuse protection (Firebase App Check, reCAPTCHA Enterprise)
StripeSecure payment processing and deposit management
ResendTransactional email delivery (booking confirmations)
AnthropicAI assistant on this site and app, if you choose to use it: what you type is sent to Anthropic in the United States to write the replies. We keep conversations for 30 days
Google Analytics 4Pseudonymous usage analytics (no name or email address)
Microsoft ClaritySession replay and heatmap analytics (UI interaction only — all form inputs containing personal data are masked at the browser before recording)
Meta Platforms (Meta Pixel / Conversions API)Measuring and optimising our advertising on Facebook and Instagram, only if you choose "Accept all" in the cookie banner (see section 7)
Google OAuthSign-in via Google account
AppleSign in with Apple, notifications on iPhone (Apple Push Notification service) and App Attest
SORACOMMobile network that carries the GPS data from our vehicles

These providers process your data only as necessary to deliver the services described above and are bound by their respective data processing agreements.

Industry Compliance Sharing

In cases of contractual breach (such as failure to return the vehicle, unpaid traffic violation fees, or other violations specified in our Terms & Conditions Articles 17 and 34), your personal information — including name, date of birth, and driver's licence number — may be registered in the 「一般社団法人全国レンタカー協会情報管理システム」 (Japan Rent-A-Car Association Information Management System) and shared with other member rental car operators for the purpose of customer screening. The retention period in this system is up to seven years.

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes set out in this policy, or as required by Japanese law:

  • Booking records — retained for a minimum of 7 years to comply with accounting and tax regulations.
  • Driver details and documents — the driver's name, address, licence type and licence number are entered in our rental register (貸渡簿). The conditions of our rental-car permit, set by the Ministry of Land, Infrastructure, Transport and Tourism (notice 自旅第138号), require us to keep that register for 2 years from the day the rental ends. We keep the uploaded document images for the same 2 years, then delete them.
  • Account information — retained while your account is active. You may request deletion at any time.
  • Vehicle location data — 7 years, and longer while an accident or other incident it relates to is being resolved (Rental Terms Article 34-2).
  • Route-planner usage records — 365 days. Your account ID is removed from them when you delete your account.
  • Booking-step log — 90 days.
  • Saved trips and places — until you delete them or your account.
  • Notification tokens — until you turn reminders off, delete your account, or the token stops working.
  • Backups — deleted data may remain in our database backups for up to 14 weeks.

5. Your Rights

Under applicable privacy law (including Japan's Act on the Protection of Personal Information, APPI), you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal information (subject to legal retention requirements)
  • Object to or restrict certain processing activities
  • Withdraw consent where processing is based on consent, without affecting processing before you withdrew
  • Receive the data you gave us in a machine-readable format (data portability)
  • Stop offer emails at any time
  • Ask for disclosure by electronic means, and for disclosure of the records of data we provided to third parties (APPI)

To exercise any of these rights, please contact us at info@dreamax.co.jp. We will respond within 30 days. There is no fee. To confirm that the request is yours, we check that it comes from the email address registered with your booking or account; we ask for identification only if that is not enough.

Deleting your account: you can delete your account in the app or on the delete account page. We delete your account, saved drivers and the documents saved with them, the card saved at Stripe, notification tokens and route-planner data, and keep the booking records Japanese law requires, including the documents filed with a booking.

Complaints: please send any complaint about how we handle personal information to info@dreamax.co.jp.

Users in the EU, the EEA and the UK can contact us at info@dreamax.co.jp about any privacy matter, including their rights under the GDPR. You can also complain to the data protection authority where you live or work, or where you think the problem occurred (in the UK, the Information Commissioner's Office, ICO).

6. Cookies & Analytics

Our website uses cookies and similar technologies for the following purposes:

  • Essential cookies — required for authentication sessions and core functionality. Cannot be disabled.
  • Analytics cookies (Google Analytics 4 + Microsoft Clarity) — used to understand how visitors use our site and to diagnose user-experience issues. IP addresses are anonymised in GA4. Clarity records UI interactions (cursor, scroll, click) but text in input fields is masked at the browser before any data leaves your device. Both load only after you accept analytics cookies, and you can opt out at any time via your browser cookie settings.
  • Advertising measurement cookies (Meta Pixel) — used to measure and optimise our advertising on Facebook and Instagram. Loaded only after you choose "Accept all". Section 7 lists exactly what is sent.

Apart from the Meta Pixel described above, we do not use advertising or tracking cookies.

7. Information Sent to External Services

This section is published under the external-transmission rules (外部送信規律) of Japan's Telecommunications Business Act, Article 27-12.

Only if you choose "Accept all" in the cookie banner, our website sends the following information to an external company. If you choose "Essential only", none of it is sent.

RecipientMeta Platforms, Inc. (USA) / Meta Platforms Ireland Ltd. (Ireland)
Information sentThe address of the page you view; browser and device information (such as the user agent); your IP address; the cookie IDs _fbp and _fbc; and the events viewing a car, starting a booking and completing a booking (with the amount). When you complete a booking, our server also sends your email address, phone number (if you gave a WhatsApp number) and account ID through Meta's Conversions API, each one hashed (SHA-256) before it leaves our server.
PurposeMeasuring and optimising our advertising on Facebook and Instagram
How to stopChoose "Essential only" in the cookie banner. If you already chose "Accept all", clear this site's data (cookies and local storage) in your browser and choose again. You can also change your ad settings with Meta at https://www.facebook.com/adpreferences.

How Meta handles this information is described in the Meta Privacy Policy.

8. YouTube API Services

We use YouTube API Services in an internal publishing tool. It uploads videos to our own YouTube channel and adds their titles, descriptions, translations, subtitles and thumbnails. Only our staff use it. It is not offered to customers or the public, and it never accesses a visitor's or customer's YouTube or Google account.

When you watch or interact with YouTube content we publish, the YouTube Terms of Service apply. How Google handles data is described in the Google Privacy Policy.

What the tool accesses and stores

  • It accesses only our own channel, through an authorisation granted by our company Google account: our videos, their details, subtitle tracks and thumbnails.
  • It does not collect, store or share personal information about YouTube users.
  • The authorisation token is stored only on our company computer and is never shared with third parties.
  • Publishing logs (our own video IDs and what was changed) are kept on the same computer for no more than 30 days.

Revoking access and deletion

Our company can revoke the tool's access at any time on the Google security settings page (myaccount.google.com/permissions). When access is revoked, we delete the stored token and any remaining logs within 7 days. Questions: info@dreamax.co.jp

9. Security Measures for Personal Data

We take the following measures to keep your personal data safe from leaks, loss and damage.

(1) Basic policy

To make sure personal data is handled properly, this privacy policy sets out our basic policy, including that we comply with the law and guidelines and that we have a contact point for questions and complaints. That contact point is given in section 12.

(2) Rules for handling personal data

How long we keep personal data is set out in section 4. What we delete, and which records we keep, when you delete your account is set out in section 5.

(3) Organisational measures

  • The person in charge of personal data is our Representative Director, 林 惠民.
  • Only staff we have authorised can handle booking data and identity documents in our admin system.
  • Key admin actions (such as changing a booking, adding or removing documents, and refunds) are logged, so that we can check how data has been handled.
  • If a leak or similar incident occurs, staff report it to the person in charge, who decides whether it must be reported to the Personal Information Protection Commission and whether the people affected must be notified.
  • We review staff access rights every 6 months and change them where needed.

(4) Physical measures

Your data is stored mainly with cloud services (Google Cloud / Firebase), whose data centres have physical security such as access controls run by the provider.

(5) Technical measures

  • Access control: only you and staff we have authorised can access your data. Our database and file storage cannot be read or written directly from the website or app; the server checks who you are and what you may see before it returns anything.
  • Sign-in: members sign in with Google or Apple, and we store no passwords. If you book without signing in, you receive a time-limited link that works for that booking only. The link cannot cancel the booking or change its dates, car or price.
  • Payment details: card details are handled by our payment provider, Stripe, and card numbers are never stored on our servers.
  • Protection against unauthorised access: all traffic is encrypted (HTTPS). We limit large numbers of requests in a short time and verify the signatures of notifications from outside services.
  • Encryption at rest: data we store in the cloud is encrypted at rest by our cloud provider.
  • Backups and monitoring: the database is backed up daily and protected against accidental deletion. We run monitoring that detects outages and unusual activity.
  • Deletion: if you ask us to delete your account, we delete your account details, saved driver details and uploaded identity documents, except the records the law requires us to keep.

(6) Understanding the foreign environment

We store and handle personal data in Japan and also in other countries, such as the United States. We take the measures needed for security based on our understanding of the personal information protection systems of those countries. Where the data is held, the systems of those countries and the measures the recipients take are set out in section 10, "Where Your Data Is Stored and Transfers Outside Japan".

(7) If a leak occurs

If personal data is leaked, lost or damaged, or may have been, we investigate promptly and act to contain the harm and prevent it from happening again. Where Article 26 of the APPI and Article 7 of its Enforcement Rules require it, we report to the Personal Information Protection Commission and notify the people affected.

10. Where Your Data Is Stored and Transfers Outside Japan

Our main database and servers are in Japan (Google Cloud, Tokyo and Osaka). Some of the providers in section 3 handle personal data outside Japan, as listed below. The last column shows whether the provider was on the EU-U.S. Data Privacy Framework (DPF) list at dataprivacyframework.gov when we checked it on 10 November 2026.

ProviderWhere the data is handledEU-U.S. DPF
Google Cloud / Firebase: database and serversJapan (Tokyo, Osaka): account, booking and route-planner dataGoogle LLC: active
Google Cloud: file storageUnited States (Oregon): uploaded driver documents, scans of rental certificates and other booking filesGoogle LLC: active
Firebase AuthenticationUnited States (Google's statement)Google LLC: active
Firebase Cloud Messaging, Firebase App CheckGoogle runs these as global services, in any country where Google or its subprocessors have facilitiesGoogle LLC: active
reCAPTCHA EnterpriseThe provider's stated locations (see their privacy policy)Google LLC: active
Google Analytics 4Google's regional data centres; Google does not name the countries (Google's statement)Google LLC: active
StripeOur contract is with Stripe Japan, Inc. Stripe states that data may be transferred to the United States and India (Stripe Privacy Policy)Stripe, LLC: active
ResendUnited StatesActive (re-certification under review)
AnthropicStored in the United States; replies may be generated in other countries where Anthropic runs its serviceNot listed
Microsoft Clarity (website only)Microsoft Azure; Microsoft states that data may be stored in your region, the United States and other countries (Microsoft Privacy Statement)Microsoft Corporation: active
Meta (website only)United States (Meta Platforms, Inc.) and Ireland (Meta Platforms Ireland Ltd.); other locations: see the Meta Privacy PolicyMeta Platforms, Inc.: active (re-certification under review); no UK Extension
AppleApple states that data is generally stored by Apple Inc. in the United States (Apple Privacy Policy)Not listed
SORACOMSORACOM, Inc. (Japan). SORACOM states that some data is kept in data centres in countries with protection equivalent to Japan's or in APEC CBPR members, and that group companies outside Japan may handle it (SORACOM Privacy Policy)Not listed

Provision to third parties in foreign countries (APPI Article 28)

  • Countries: as listed in the table.
  • Protection in those countries: Japan's Personal Information Protection Commission (PPC) recognises the EU (including Ireland) and the UK as having personal information protection systems equivalent to Japan's. The United States has no single comprehensive federal privacy law; protection comes from sector-specific federal laws and state laws such as the California Consumer Privacy Act. India has the Digital Personal Data Protection Act, 2023. For details, see the PPC's survey of foreign personal information protection systems (in Japanese).
  • What the providers do: Google, Stripe, Resend and Anthropic handle the data under data processing terms that limit its use to providing their service and require security measures. Stripe also states that it puts written contracts in place that give protection equivalent to the APPI. Microsoft, Meta, Apple and SORACOM handle the data under their own terms and privacy policies, linked above.
  • We regularly check these measures and any rules in those countries that may affect them. On request, we will provide the information described in Article 18(3) of the APPI Enforcement Rules.

Users in the EEA and the UK

The European Commission has found that Japan protects personal data adequately (Decision (EU) 2019/419). Where a provider in the United States receives your data, we rely on the EU-U.S. Data Privacy Framework (and its UK Extension) if the provider is certified, and otherwise on the European Commission's Standard Contractual Clauses. You can ask us for a copy of these safeguards at info@dreamax.co.jp.

11. Legal Bases for Users in the EEA and the UK

If you are in the EEA or the UK, we rely on these legal bases (GDPR Article 6(1)):

  • Contract: to make and carry out your rental and provide your account (booking, payment, driver documents, messages about your booking).
  • Consent: analytics and advertising cookies, the AI assistant, booking reminders, offers you asked for, and your device location. You can withdraw consent at any time; this does not affect processing before you withdrew.
  • Legitimate interests: vehicle security and accident handling by GPS, preventing fraud and abuse, keeping the records Japanese law requires, handling legal claims, telling past customers about similar offers, and improving our service. You can object to these.

We need the driver's licence and passport details to rent you a car; without them we cannot accept the booking. We do not make decisions about you based solely on automated processing.

12. Contact

If you have any questions or concerns about this Privacy Policy, please contact us:

DREAMAX Co., Ltd. (株式会社ドリマックス)

Personal information handling business operator

4-3-21 Koenminamiyata, Higashisumiyoshi-ku, Osaka 546-0024, Japan (〒546-0024 大阪府大阪市東住吉区公園南矢田四丁目3番21号)

Representative Director: 林 惠民

Privacy contact: info@dreamax.co.jp

This policy may be updated from time to time. The date at the top of this page reflects the most recent revision. Continued use of our service after changes constitutes acceptance of the updated policy.

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